AI product development · Compliance · Managed production
Describe it. Get it made.
Surple AI develops your product from one sentence — spec, render and label — helps you get it compliant for the US, the UK and Germany, and gets you real quotes from factories on the Surple network.
- No platform fee for brands
- Ships to the US, UK and Germany
- Sample before production
Your brief
“Roasted coffee beans in a 250 g resealable kraft bag with a one-way valve, medium roast, our logo on the front, for the UK”
How Surple read your brief
The spec covers
- Ingredients
- Label rules
- Shelf life
- Packaging
Example quoteExample factory · Vietnam
- Unit price
- $4.80
- Minimum order
- 500
- Lead time
- 21 days
- Sample fee
- $90.00
- Quote accepted
- Sample approved
- In production
- Shipped
Making a product still runs on email, guesswork and wire transfers.
Without Surple
With Surple
Without Surple: A tech pack you don’t know how to write
With Surple: Describe it in plain words. AI writes the spec.
Without Surple: Ten factories emailed. Two reply. One disappears.
With Surple: Matched factories, ranked with reasons. Ask up to three.
Without Surple: Quotes you can’t compare: different units, different terms
With Surple: Quotes side by side: unit price, minimum order, lead time, sample fee
Without Surple: A deposit wired to someone you’ve never met
With Surple: With Surple Pay (launching soon), the factory is paid only after you’ve checked the goods.
Without Surple: You find out what’s wrong when the boxes arrive
With Surple: You approve a sample before a single unit is made.
How it works
From one sentence to a shipped order — in one place.
Step 1
Describe it
Write it like you’d text a co-founder: what it is, who it’s for, where you’ll sell it. Surple AI checks the market, drafts the concept and the full spec, and renders it with your logo.
About 2 minutes · sources cited
Step 2
Shape it until it’s right
Ask for changes in plain words. Every value comes with the reason it was chosen. Formula checks, nutrition panels and label artwork for your market are built in.
Step 3
Get real quotes
Approve your spec and Surple ranks factories on its network — in Vietnam, India, Mexico, Thailand, South Korea and the United States — on minimum order, lead time against your date, certifications and their record on Surple. Ask up to three, then compare them side by side.
Step 4
Sample, then production
Accept a quote and approve the sample before production starts. Production and shipping updates arrive on their own, with delivery to your door or your 3PL in the US, the UK or Germany.
Compliance built in
Each market’s rules, checked as you build.
For food and drink, beauty and personal care, and apparel sold in the US, the UK and Germany, Surple does the checks and drafts the paperwork alongside your spec. Every check names the rule, so it can be verified.
A checklist for each market
What the US, the UK and Germany require for your product, who provides each item — you or the factory — and where each one stands.
Banned and restricted ingredients
Your formula is checked against each market’s banned and restricted ingredients before you can approve the spec.
Claims on the pack
Words like “organic”, “low sugar” or “vegan” are checked against each market’s rules, with the regulation named.
Ingredients and allergens
Ingredient lists in order of weight, with allergens declared the way each market wants: a “Contains” line in the US, emphasised in the list in the UK and Germany.
Label artwork for each market
Required fields, nutrition panels, fibre content and care labels, in German for Germany, as a print-ready PDF.
HS code and landed cost
Surple AI suggests the customs code and you confirm it. Duty comes from a cited source; without one, the landed cost shows as unavailable instead of a guess.
Surple helps you get compliant. It isn’t legal advice or a regulator’s approval: you, and your regulatory adviser where needed, give the final sign-off.
Built for brands
Everything a factory needs. Nothing you have to learn first.
A spec factories can quote
A versioned package with a printable document. Every change since the last version is listed, for you and the factory.
AI that shows its work
Market research with sources and a reason for every value. When it doesn’t know, it says so instead of guessing.
One thread with your factory
Questions, answers and decisions are saved to the package, not lost in a chat.
Delivered where you sell
Ship to your door or your 3PL in the US, the UK or Germany, with an advance shipping notice. Push the product to Shopify as a draft.
Run the line when it sells
Catalog, stock, purchase orders and margins in the same workspace, when you need them.
Start with a category Surple already knows.
Surple AI knows what a factory needs in each category, and what your market requires on the label.
Surple PayLaunching soon · not yet available
Payment that waits for your goods.
Surple Pay isn’t available yet. This is how it will work: you pay Surple, not a stranger, and the factory is paid only after your 7-business-day inspection window.
Where your money is at each step
- 1You payIn full for orders under US$1,000; otherwise a 30% deposit before production
- 2Sample approved
- 3Production70% balance when the goods pass final inspection, before shipment
- 4DeliveredOr made available for collection, on EXW terms
- 57 business days to inspect
- 6Factory paid
Held by Surple
AI drafts. People decide.
No platform fee for brands
You pay exactly the quote. Refunds return exactly what you paid.
7 business days to inspect
The window starts when the goods are delivered or, on EXW/collection terms, made available for collection. Report a problem within it and the factory’s payment stays on hold.
Fair disputes, settled fast
You and the factory talk first. If you can’t agree, Surple proposes a fair outcome, and either side can ask a person to decide.
How factories are checked
Factories apply to join, and Surple’s team reviews each application before a factory is marked verified. Matches show whether a factory is verified, its record on Surple counts in how it’s ranked, and you approve a sample before production.
Nothing costly happens without your click
Quotes, payments, samples and production each wait for your decision. Factory AI drafts quotes; a person at the factory sends them.
Your product, handled with care
Your specs and designs are shared with the factories that make or quote your product — never published or sold.
We’re new, so there’s no wall of logos here yet. What there is: a product you can try in two minutes, and a team that answers when you write.
Surple’s 5% fee is paid by the factory, out of its payout.
Create my productFor factories
Run a factory? Get orders, not admin.
Join the Surple network for free. Brands send complete specs, your AI Quote Desk prices them from your own costs, and you approve in one tap. At launch, the network takes factories in Vietnam, India, Mexico, Thailand, South Korea and the United States.
Free to join. The Network plan costs nothing. Surple takes 5% only when you’re paid.
An AI desk that quotes for you. It shows every line of its working and never sends a price you haven’t allowed.
Clear payment terms. With Surple Pay (launching soon), the brand pays Surple before the goods ship, and you’re paid after the brand’s 7-business-day inspection window.
Start free. Pay when it’s real.
Brands pay the factory’s quote and nothing on top. Factories join the network free.
Brand
Everything from idea to delivered order.
Free
- Product development with Surple AI
- Specs, renders and label artwork
- Factory matching and up to 3 quotes per product
- Surple Pay on every order, once it launches
- No platform fee — you pay exactly the quote
How the money works
Example: 1,000 bags of coffee at $4.80 each
- You pay
- $4,800.00
- Surple’s fee to you
- $0.00
- Factory receives, after Surple’s 5%
- $4,560.00
With Surple Pay (launching soon), the factory is paid only after your 7-business-day inspection window.
Network
For factories that want orders from brands.
Free
- AI Quote Desk
- Your factory profile in Surple matching
- Payouts to your bank through Surple Pay, once it launches
- 5% from your payout on paid deals — nothing otherwise
Questions, answered straight.
What’s the minimum order?
Each factory sets its own, and you see it before you ask for a quote. Surple ranks factories partly on whether their minimum fits your quantity.
How long does it take?
Your spec and render take minutes. Factories have a deadline to quote or ask a question, and if one is slow, the next best is asked. Sample and production times come from the quote, so you see the whole timeline before you pay.
What does Surple cost a brand?
Nothing on top of the quote. Surple’s 5% fee is paid by the factory, out of its payout.
Does Surple make my product compliant?
No — Surple helps you get there. For the US, the UK and Germany it builds a checklist of what each market requires, checks your formula for banned and restricted ingredients, checks the claims on your pack, and drafts label artwork and ingredient and allergen declarations, naming the rule behind each check. It isn’t legal advice or a regulator’s approval: you, and your regulatory adviser where needed, give the final sign-off before you sell.
How does payment work?
Surple Pay is launching soon and isn’t available yet. When it launches, orders under US$1,000 are paid in full up front. Larger orders are paid as a 30% deposit before production and a 70% balance when the goods pass final inspection, before shipment. The factory is paid only after your 7-business-day inspection window.
What if the goods arrive wrong?
Report it within 7 business days of delivery or, on EXW/collection terms, of the goods being made available for collection. With Surple Pay (launching soon), the factory’s payment stays on hold while you resolve it, and Surple steps in if you can’t agree.
I don’t know the technical details. Is that a problem?
No. Describe it the way you’d describe it to a friend. Surple AI fills in what a factory needs and flags the few decisions only you can make.
What can I make?
Food and drinks, beauty and personal care, and apparel and print. Some goods aren’t accepted; our Acceptable Use Policy lists them.
Where are the factories, and where can I sell?
At launch, factories on Surple are in Vietnam, India, Mexico, Thailand, South Korea and the United States. Goods ship to brands selling in the United States, the United Kingdom and Germany.
Does it cost anything?
Joining is free, and so is the Network plan. Surple takes 5% from your payout on deals paid through Surple, and nothing when there’s no deal.
How do orders reach me?
Brands develop their products on Surple. When a package fits your profile — what you make, your minimums, lead times and certifications — it reaches you as a request with the full spec.
When do I get paid?
Through Surple Pay, launching soon. The brand pays Surple before the goods ship: in full for orders under US$1,000, otherwise a 30% deposit before production and a 70% balance when the goods pass final inspection. You’re paid after the brand’s 7-business-day inspection window, which starts when the goods are delivered or, on EXW/collection terms, made available for collection.
Do I have to use the whole ERP?
No. The Network plan covers quotes and deals. The full ERP is there if you want purchasing, production, stock and finance in one place.